Although the NFC into the iPhone or some other device, but
did not prevent the booming development of mobile payment. According to
Gartner's recently released research data revealed that the mobile payment
transaction credit card processing gateway volume in 2012 will reach $ 171.5 billion, an increase of 60
percent from $ 105.9 billion last year; the number of users is increased from
160 million in 2011 to 212.2 million this year , an increase of 32%.
Gartner also expects mobile payment transaction size is expected to
exceed $ 617 billion by 2016, while the number of users to use mobile payment
services will reach 448 million. Means of transaction, SMS continues to occupy
the dominant position of underdeveloped market trading, still occupy an
important position in the more mature developed markets to complete the
transaction through the mobile Internet portal. Gartner does not think the NFC
development reasons for the slow in the mobile phone manufacturers, on the
contrary, Gartner believes that this is the problem of the whole industry
chain, NFC payment related to changes in user behavior, and needs of
stakeholders such as banks, mobile operators, as well as credit card integration between the Internet and other.
The fragmentation of the mobile payment industry will continue from the point of view the service providers or technology providers, each will continue to enhance their strength. For businesses and consumers is not necessarily a good thing, but this may be the ultimate success on the road must pass through a road. With the maturity of mobile payment industry as a whole, the individual needs of the market will continue to be enhanced, in particular the special needs of the local market will differ, and may require different solutions credit card payment service and different modes. Therefore, the future is likely to be an environment of symbiotic giants and local small businesses.
At the same time, Gartner believes, the future of mobile payments will be Amazon and eBay, the leading on the network; and online, like Starbucks App mode most likely is the most feasible in the future mode.
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